The Culture Pass program follows similar initiatives in Spain, France, and Italy.
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Aufmerksamkeit jugendliche: Germany is offering a free cultural stipend to newly minted 18-year-olds.
As part of the country’s new Culture Pass program, teens turning 18 in 2023 can apply for a €200 credit, which they can use at museums, concerts, theater performances, and other events. Those eligible can redeem their credit via a digital platform and app, both of which will be unveiled by the second quarter of next year.
The state is also encouraging local cultural institutions to register on the platform, making their offerings—exhibition tickets, say, or movie screenings—available to credited kids. The state’s announcement didn’t mention if there would be additional incentives available to participating venues.
Der #KulturPass kommt! Gemeinsam mit @BMF_Bund hat @BundesKultur das Projekt für mehr kulturelle Teilhabe von Jugendlichen auf den Weg gebracht. Mit einer App erhalten alle 18-Jährigen 200 Euro Guthaben, um Kultur zu erleben. Claudia #Roth: „Zugang zur Kultur erleichtern.“ pic.twitter.com/LtV6hSjkQb
— BKM Kultur & Medien (@BundesKultur) November 11, 2022
The project was introduced in a joint press conference between the country’s culture minister, Claudia Roth, and the minister of finance, Christian Lindner, on November 11—one day after it was approved by the German Bundestag’s budget committee.
“We want to get young people excited about the diversity of culture in our country,” Roth said at the event.
Another catalyst for the program, the culture minister explained, is jump-starting the country’s cultural economy, which is still recovering from the crippling effects of the COVID-19 pandemic.
To fund the new initiative, the budget committee has earmarked €100 million, which will be taken from the budget of the culture and media ministry. Should the pilot program be successful, lawmakers will look to extend the project beyond 2023, possibly opening it up to people aged 15 to 17 as well. (An estimated 750,000 German residents will turn 18 in 2023, according to the announcement.)
Gute Nachrichten: Konzerte, Kino, Theater, Tonträger und Bücher – für alle 18-Jährigen gibt es bald den #Kulturpass. 🎭🎸 Per App erhalten sie 200 € Startkapital. Schon 2023 soll es losgehen! 💪 Bei erfolgreichem Verlauf des Pilotprojekts wollen wir das Programm ausbauen. CL pic.twitter.com/qoSgoUkEZ9
— Christian Lindner (@c_lindner) November 11, 2022
Germany’s Culture Pass effort is not the first of its kind. Initiatives incentivizing kids to consume arts programming have recently been instituted elsewhere in Europe, including France and Italy. Earlier this year, Spain established its own Youth Cultural Bonus project, granting 18-year-olds €400 to spend on culture.
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