By SVG Staff
Thursday, November 3, 2022 – 4:25 pm
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TMRW Sports, which is focused on building progressive approaches to sports, media, and entertainment, has announced its initial investor group, an influential roster of icons across sports and entertainment matched with business titans in technology, sports, media, and finance. The institutional investment was co-led by Connect Ventures and 25madison Ventures. The investment group’s sports experience includes team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf with a combined social reach of nearly 500 million followers across Twitter and Instagram. The announcement was made by Mike McCarley, founder and CEO, TMRW Sports (pronounced “tomorrow sports”), who unveiled the formation of the company in August with co-founders Tiger Woods and Rory McIlroy, as well as early investor Dick Ebersol.
“Over the past year we’ve assembled a team of investors who will help deliver on the TMRW Sports’ mission to positively impact how sports are experienced in the future. And we’ve been intentional about diversity of expertise, thought and backgrounds as we mobilized this strategic group co-led by Connect Ventures and 25madison Ventures,” said McCarley. “From the very beginning our plan has been to partner with the best-in-class in every way imaginable and Tiger, Rory, and I value the support of this unrivaled team of investors, advisors, and ambassadors who believe in our vision to harness technology to create progressive approaches to sports. Their combined broad reach and cultural relevance will expand potential opportunities and fanbases for TMRW projects. Plus, many share a passion for golf that only adds more fuel to TGL, our first project in partnership with the PGA TOUR.”
“TMRW Sports is redefining how the next generation of fans will play and consume sports by leveraging technology in unique and innovative ways,” said Michael Blank of Connect Ventures. “Connect Ventures is thrilled to work alongside this world-class group of investors to support Tiger, Rory and Mike’s vision to further accelerate the evolution of sports and make it more accessible for all.”
TMRW SPORTS’ CULTURAL ICON INVESTORS:
In addition to Woods’ and McIlroy’s combined 791 weeks at World No. 1 and counting, 105 PGA TOUR wins, and 19 Major Championships, TMRW Sports’ investor group combines to add 113 Formula 1 wins, 40 Emmy Awards, 32 NBA All-Star Games, 16 NFL Pro Bowls, 26 Grand Slam singles titles, 21 Olympic medals, 8 MVP titles across four sports, 10 Grammy Awards, 8 NBA Championships, 7 F1 World Championships, 5 UEFA Champions League titles, 3 Stanley Cups, 3 MLB All-Star Games, 3 WNBA Championships, 2 FIFA Women’s World Cups, and a World Series champion.
TMRW SPORTS’ INSTITUTIONAL INVESTORS:
Connect Ventures: An investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA), Connect Ventures launched in 2020 to accelerate the growth of early-stage consumer-focused businesses, and draws on CAA’s resources, relationships, and expertise spanning the global entertainment and sports landscape and the deep domain and company building expertise of NEA’s world-class technology practice.
25madison: 25madison Ventures is the seed-stage venture fund of 25madison, an early-stage venture platform backed by Apollo Global Management. The fund invests in disruptive technology companies and is led by a team of seasoned operator-investors.
“Tiger, Rory, and Mike are all titans of both golf and business. It was a no-brainer to join forces with Connect and this first-rate investor group to support TMRW Sports as they bring their vision to life. There is a huge opportunity to elevate how fans engage with the sports they love, and the team at TMRW Sports will do just that,” said Steven Price, CEO and Co-Founder, 25madison.
Additional institutional investors include:
o AMBSE Ventures
o Apex Capital
o Excel Sports Management
o Fenway Sports Group
o Misfits Gaming Group
o Newbound Venture Capital
o SC Holdings
o Seven Seven Six
o Symphony Ventures
o TGR Ventures
TMRW SPORTS’ BUSINESS LEADER INVESTORS:
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